The online workspace is constantly evolving and in order to be successful we need to adapt along with it. There are products coming onto the market every day meant to simplify the daily tasks required to run and promote a business on the web, and sifting through them can be daunting. Even with all these new tips, tricks and tools, there are a few that keep winning out for both freelancers and small business owners. Here is our roundup of the sites and apps we think should be the staples in your online toolkit…
1 / Smart design is so important when setting up your brand’s blog, and there are a ton of resources out there to help you create the right look. This post is a great example of how getting to know a little bit about how a site is programmed and coded, and as a result, be able to create an efficient platform on which to promote yourself.
2 / Tailwind is a monitoring and planning tool for Pinterest. It provides you with detailed stats helping you decide when and what to post. The pin inspector and scheduling features are useful in assessing your social marketing strategy.
3 / A Square Reader is super handy if you are planning to sell any goods or services. Whether you are taking deposits for consultations or selling products in a retail setting, this tools keeps things streamlined and professional.
4 / Whether you’re working solo or as a team, Dropbox keeps things organized and up to date. Store your images, editorial calendars and website backups in the cloud, and never lose sleep over losing data or maxing out your local storage.
5 / Planoly is a huge favourite for both small businesses and major brands because it allows for easy Instagram planning and posting. Keeping your feed looking balanced and cohesive can be difficult when managing multiple accounts or campaigns. This app allows you to look ahead and reminds you when it’s time to post, leaving you more time to snap beautiful shots!
6 / Canva allows you to create professional looking images and infographics without having to hire a professional. This tool is definitely worth a try!
If you need a hand getting started or want to outsource some of your social workload, get in touch! We have brand styling and management services starting at $150 aimed at helping you grow your business.