Whether it’s an interior space or a branding concept, my process always starts with some moodboarding. I think that by collecting a cohesive set of inspirational images is the best way to narrow your focus and really create a strong persona for the project. These days, especially online, there are so many amazing images flying at us at all times, and it is easy to get sidetracked during the design process. My moodboards get printed out, pinned up (on a real life pinboard) and sit within eyesight throughout the project to help keep the work pinpointed on the end goal. I also find them useful as a talking point with clients. We all learn and communicate in different ways, so the more tools available to fuel a great design conversation or critique, the better.
Here is one example from the archives. A look we created for a retail shop a couple years ago. It evolved greatly from this point, but this is where we started and it provided a great jumping off and touchpoint for everyone involved.